The Undervalue of Consumer Contributions

In the hospitality and dining industry, consumers engage in a variety of behaviors such as consuming, reviewing, promoting, and even writing posts. However, there lacks an efficient method to evaluate users' contributions to the ecosystem or to incentivize them to engage further. The value created by these users is dispersed throughout the ecosystem, often unrecognized and unrewarded.

The Value of Consumer Data

In the digital age, consumers generate vast amounts of data online. Yet, this data is primarily collected through cookies and aggregated on data servers. Internet giants, including social media platforms and search engines, exploit this data for profit by charging advertisement fees to those seeking to promote their services or products. The true value of this data, generated by the users themselves, disproportionately benefits these platforms at the expense of the actual creators of the data.

The Social Impact of Consumer Dining Experiences

Throughout their dining experiences, consumers seek to be recognized and treated with respect, building their personal brand and expectations. However, in today's environment, each time consumers enter a new establishment, they are faced with the need to re-establish their value as potential customers, often feeling undervalued and overlooked.

The Creativity of Consumer Content

Consumers create a wealth of content daily, from posting food photos on social media to writing reviews on platforms or maintaining personal blogs. Yet, there is no proactive approach to encourage and reward the creation of high-quality content for merchants. Every piece of exceptional content can contribute to a positive cycle of growth for these businesses, highlighting an untapped potential for collaboration and mutual benefit.