The Challenges of Sustaining Growth in the Hospitality and Dining Industry

In today's increasingly competitive landscape, the hospitality and dining industry faces significant challenges. New brands emerge at a rapid pace, yet just as quickly, many are forced to close their doors. A key factor contributing to this volatility is the rising cost of advertising and the difficulty in retaining loyal customers. Moreover, there exists a lack of efficient methods for businesses to promote their products and gather valuable customer feedback.

Escalating Costs of Advertisement and Customer Acquisition

Business owners typically rely on social media and search engines for advertising. However, measuring the effectiveness of these advertisements proves challenging. The primary metric used, Cost per Click (CPC), fails to accurately identify customers who visit the store as a direct result of these promotions.

Maintaining Customer Loyalty

Traditionally, business owners have relied on manual methods to identify loyal customers. Existing systems focus on reducing profits through the issuance of coupons or loyalty points as a means of retaining these customers. This approach, however, will only be inner circulation.

Soliciting Customer Promotion and Feedback

There is currently no efficient mechanism for business owners to obtain proactive feedback or promote their offerings. An effective system is needed to gather customer feedback, which in turn can help in refining products, as well as in leveraging customer-driven promotion to attract a broader audience.